Building Trust Through Design: Branding Meridian Property Partners for a New Era
Meridian Property Partners is a newly formed property consultancy delivering end-to-end development solutions across the UK. With decades of combined experience in planning consultancy, project management and asset strategy, their founding team set out to simplify complexity in the property world—offering clarity, confidence, and consistency to clients ranging from local councils to corporate investors.
Meridian came to Cornerstore Studio with one clear goal: to establish a bold, confident brand identity that would signal professionalism and strategic depth—while avoiding the tired tropes of traditional, old-guard property firms.
The Challenge
Launching into a competitive, credibility-driven market, Meridian needed a brand identity that:
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Signalled trust and experience without being corporate or stuffy
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Balanced professionalism with progressiveness
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Could appeal to both public sector stakeholders and private developers
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Created a strong visual and verbal brand foundation to scale with
With the name already locked in, Cornerstore was brought on board to bring the brand to life—crafting the logo, colour scheme, and supporting assets to launch the firm with confidence.
Our Strategic Approach
We approached the brief with one key word in mind: clarity.
Our aim was to reflect Meridian’s sharp, strategic mindset through clean, confident design—whilst balancing warmth and professionalism. We avoided industry clichés and opted for a timeless design, evoking trust and progress.
We translated their mission into a modern identity system grounded in simplicity and authority—designed to instil confidence at first glance.
Key Deliverables
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Logo Suite: A full suite of refined logo marks for different purposes and use cases, evoking structure and clarity
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Colour Palette & Typography: Sophisticated yet modern visual elements to reflect credibility and forward-thinking
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Imagery Direction: Clean, architectural-inspired art direction to support key messaging
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Core Brand Templates: Designed business cards and digital signature assets
Result Highlights
The result? A brand that exudes trust and quiet confidence.
Meridian launched with a professional yet contemporary identity that immediately set them apart in the sector. The new look positioned the consultancy for growth from day one—proving that strong foundations start with strategic branding.
[Speculative Brief]
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